Pricing is too essential to leave to guesswork. In this session, we look at why you should eschew “downside pricing” (e.g., cost-based approaches) and embrace “upside pricing” that looks at the value you deliver to the buyers. We’ll also explore how your education products can be placed on a “value ramp” that lets you create pricing flexibility to benefit your customers, spares you the anxiety of trying to find the one “right” price, protects you from both over- and under-pricing, and provides a healthy margin, teaching you how to price education products.
Celisa Steele and Jeff Cobb, co-founders of Tagoras, and Jack McGrath, president and creative director at Digitec Interactive, will present this session devoted to demystifying pricing.
Note: This session is designed specifically for trade and professional associations.
THIS EVENT HAS ALREADY TAKEN PLACE. We invite you to WATCH THE WEBINAR RECORDING of How to Price Education Products at Your Association.
Ready to find out what Digitec can do for you?
The post Free Webinar: How to Price Education Products appeared first on Knowledge Direct.
